Manager, Brand & Integrated Marketing (14-month contract)

MANAGER, BRAND AND INTEGRATED MARKETING (14-MONTH CONTRACT)

Be part of building a national brand. Headquartered in Toronto, the Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence. We are the largest private supporter of high-performance sport in Canada and we are responsible for all aspects of Canada’s involvement in the Olympic Movement, including the participation in the Olympic and Pan American Games.

The COC is seeking a dynamic individual to join its Integrated Brand Marketing Team. The Manager, Brand & Integrated Marketing role requires a uniquely skilled individual who will be responsible for developing, planning, executing, monitoring, and measuring key Canadian Olympic Team brand activities and integrated marketing projects.

Reporting to the Senior Manager, Brand Marketing & Creative Services, the role is a key member of the team which has responsibility for marketing integration, brand development, positioning, activation, and governance. This individual should have a strong marketing background, with a preference to those familiar with the sport marketing industry or brand management. The role requires the ability to collaborate with key internal colleagues and COC marketing partners, manage external agency partners, and oversee multiple projects. The target start date for this contract is March 2026.

LOCATION

This position will be located in one of the COC’s offices (Montreal, QC, at 500 René-Lévesque Boulevard West; or in Toronto, ON at 250 Yonge St. Suite 3000). We offer a hybrid work model that allows for up to two days of remote work each week.

CORE RESPONSIBILITIES AND PRIORITIES

Brand Strategy and Activation

Brand Strategy & Planning

• Support on-going brand strategy efforts, assessing all brand activation opportunities based on strategic fit, always ensuring each project contributes to the greater brand purpose
• Support the review and development of long-term strategic framework including brand vision, mission, positioning, purpose, etc. and help educate broader org on usage
• Support the organization’s understanding of audiences and develop and refine target consumer as informed by the strategic framework
• Work with Team Canada partners to develop collaborative programs that align with the brand strategic framework including pitching ideas, strategic planning, and execution.

Brand Activation

• Day to day lead for mass media campaign development (ex. Games promotional campaigns, brand building campaigns, social and sport impact campaigns, etc.) including briefing agencies and evaluation of creative strategy, managing production and post-production phases
• Serve as the primary point of contact for ongoing marketing agency relationships
• Lead media planning for all brand marketing activities with an understanding of different media options and their potential impact
• Manage media partnerships and allocate inventory to appropriate projects

Brand Advocacy & Leadership

• Act as a brand leader and advocate with all key internal/external stakeholders
• Working closely with the Creative team, manage the development and maintenance of brand use guidelines for all key internal/external stakeholders
• Monitor industry trends and recognition opportunities for the brand including award submissions

Research & Insights

• Support the creation and maintenance of an integrated market research hub for all COC marketing activities, including brand equity tracking
• Act as the primary liaison with research and insights partners, analyzing and reporting on key brand marketing activities and their respective business impacts
• Manage on-going marketing partnerships related research needs

Integrated Marketing Project Leadership and Management

Project Management

• Serve as the project management lead on initiatives spanning multiple Brand & Commercial Management teams, streamlining workflows and ensuring all Team Canada work reflects a cohesive brand perspective
• Support the integrated marketing process by coordinating stakeholders, managing timelines, and overseeing budgets when required
• Partner with stakeholders across the department ensuring processes, roles, responsibilities, workflows, timelines, briefs and deliverables are clearly defined and understood by all teams
• Maintain consistency in briefing, documentation, reporting, and sharing across the department

Creative Request Support and Project Management

• Oversee key partner and vendor relationships including creative partners, videographers/photographers and production suppliers
• Assist in management of internal creative services function including intake of projects, adhering to timelines and budgets, and supporting the Creative team in their executions of internal briefs
• Ensure quality and consistency of all creative assets being produced for partners, owned channels, and internal functions

• Other duties, as assigned

QUALIFICATIONS AND CRITICAL SKILLS

Education and Experience

• Post-secondary degree or equivalent experience in Marketing, Advertising, Sport Management, Business or a related field
• 5 to 7 years of related experience in brand, marketing and/or ad agencies

Skills and Abilities

• Proven knowledge and understanding of brand strategy, communications, and guidelines
• Experience working with creatives and agency partners, with the understanding of how to set these teams up for success and how to filter feedback
• Excellent project management skills with proven ability to prioritize and manage multiple tasks simultaneously with diverse requirements and varying deadlines
• Capable of maintaining a balance between vision and attention to detail
• Strong verbal, written and interpersonal communications skills. Bilingualism (French, English) considered a strong asset
• Enthusiastic self-starter with the ability to work effectively within a team environment
• Proven budget management skills
• Hard working, determined and tenacious
• Demonstrated leadership abilities with a drive for excellence
• Ability to establish and maintain excellent working relationships with various internal and external colleagues/stakeholders
• Demonstrates and embodies the COC values of Accountability, Excellence, Fun, Respect and Bravery

COMPENSATION

The expected salary range for this role is $79,100 – $108,790 per year. The base pay within this range is based on a number of factors, including relevant experience, skills, qualifications, internal pay equity, and market benchmarks.

As a purpose-led organization, we take a holistic approach to Total Rewards. Our offering is designed to enable employee wellbeing, recognize and reward performance, and support our long-term success. In addition to base pay, eligible employees have access to a wide range of benefits and perks including:

• Comprehensive health benefits and wellness spending account;
• Generous paid time off;
• Learning and development programs provided by world class institutions; and
• Hybrid work structure.

Certain programs and benefits are subject to eligibility requirements and may be modified in accordance with organizational policies.

This posting is for an existing vacancy (upcoming).

CONTACT

Please submit your cover letter and resume through ADP by January 21, 2025.

The COC is committed to ensuring our recruitment and selection processes and work environment are inclusive and barrier-free. At the COC, we celebrate and welcome the diversity of all employees and believe that having a team of individuals with different backgrounds, views, experience, and capability working together makes us stronger and better as an organization.

Accommodation is also available upon request for individuals taking part in all stages of our recruitment and selection processes. Please advise the recruiter to ensure your accessibility needs due to a disability are accommodated. Information received relating to accommodation will be addressed confidentially.